APE February 2024 | Page 12

FEATURE

SEALCOATING SUCCESS IN THE NEW SEASON

T his is it … the time to polish the brass motivational plaque that proclaims that NOW is the best time to assess your equipment fleet and upgrade where necessary . Do not procrastinate . Wait too long and NOW becomes history and you ’ re kicking yourself over the should haves of a missed opportunity or congratulating yourself over a decisive , welltimed investment in new equipment . This is the business challenge that comes with a new production season . The looming 2024 season is no different . “ As the 2024 season approaches , contractors in the asphalt industry are presented with an excellent opportunity to upgrade their sealcoating equipment ,” stated Phillip Rousseau , service & operations for Marathon Equipment Inc ., Burlington , Ontario , Canada . “ Investing in new equipment not only ensures a

Equipment upgrades can help By Jeff Winke

competitive edge , but also offers numerous advantages that can significantly enhance productivity and success . Upgrading sealcoating equipment is a wise investment for contractors looking to succeed in the 2024 season . By taking advantage of the latest technological advancements , contractors can enhance efficiency , improve quality , and motivate workers to be more productive . The benefits of acquiring new equipment extend beyond immediate gains , as it sets the stage for long-term success in the asphalt industry .” Purchasing new equipment now can best prepare contractors for the busy season ahead . Brent Loutzenhiser , CEO of Seal-Rite , Auxvasse , Missouri said , “ As the season begins , lead times can start to fluctuate during busy peak months . If you upgrade your equipment now , you can
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