FEATURE
Technological advances have put infrared asphalt repair at the forefront of paving solutions . It is said to be an extremely efficient and effective method for repairing pavement potholes and other damage .
Infrared asphalt repair , or IRR , has become the pavement repair method for its wide range of applications and benefits . Commercial and municipal entities use the process to make fixes to existing pavement structures like parking lots , roads , highways , parking ramps , and more . The infrared asphalt repair process is a technique that uses infrared rays to heat existing asphalt into a malleable substance . This allows for newly added asphalt to easily fuse to the pavement that is already in place .
The question becomes how best to sell the benefits of IRR to customers and prospects ? “ Certainly , explaining the key benefits to customers is a starting point ,” said Daniel Martin , marketing manager , KASI Infrared , Hickman , California . “ And I would definitely demo it . Once a customer sees the IR repair process in action , they are sold ! And no one is going to say ‘ no ’ if you ask them if you can fix a pot hole for free !”
Highlighting the benefits of IRR are crucial . Michael Blake , director of marketing , for KM International , North Branch , Michigan describes three key benefits of infrared asphalt repair : 1 . Green technology . It uses one third the carbon footprint of traditional repair methods . 2 . It requires less downtime and disruption to the customer ’ s site . A single IR repair should only require two or three people and take 15- to 20-minutes , meaning a contractor can be in and out in about a third of the time it would take to perform a typical saw , cut , remove , and replace job . 3 . Repair longevity and reliability . In most instances , an IR repair will outlast the surrounding pavement and leave the customer with a long-term repair solution .
Infrared asphalt repair has a wide range of applications in commercial settings and on residential properties . IRR has become associated with its ease , affordability , and quality of materials . Appropriate IRR applications include pothole repair , cracking pavement , dips or divots , gouges in blacktop , uneven pavement , bonding speedbumps to streets , maintenance hole transitions , utility repairs , oil spot removal , creating rumble strips , and creating seamless transitions between new and existing pavement .
Infrared asphalt repair is said to produce better results . “ The main benefits of using infrared is that it is 100 % recycling in place , so environmentally friendly ,” stated Bob Kieswetter , P . Eng . / president of Heat Design Equipment , Inc ., Kitchener , Ontario , Canada . “ It offers fast repair — when you consider it can take only 20- to 30-minutes to patch a 6- by 16-foot site . Infrared leaves a sealed watertight edge — it does not leave a squared edge for stress build-up and cracking in the adjacent asphalt , as can happen with cut and patch . Additionally , IRR is quieter and less intrusive than mill and fill .”
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