MARKETING MATTERS Continued from page 38
bursting with awesome photos and less than 30 % of sites used stock photos .
• Over 80 % of the sites used images as backgrounds in their site to accent information .
• 80 % overlaid their images with colors ( when the color is seethrough and you can still see the image ) and / or text .
• 90 % of imagery ( not in the projects section ) is photos of projects and completed work .
Social Icons in the Footer
It ’ s worth mentioning that 80 % of the sites reviewed had social media icons in the footer . Every site with social icons had a Facebook page and most had Linkedin . About half had Instagram and Twitter . Very few had a social media feed on their site .
No Blogs
Not many blogs to be found … over 65 % of the sites didn ’ t have blogs . Of those that do blog there isn ’ t a pattern for how often they post . It ’ s evenly distributed between weekly , monthly , quarterly and hardly ever updated .
Robust Projects Sections
Almost all the sites I reviewed had at least some kind of projects section . The majority shared a main page with images that allowed people to sort by industry and click to view more information about each project . Smart idea . That helps drive traffic to your site and shows people how successful you are !
Careers Section
Most commercial and heavy highway construction companies have at the very least a careers page linked from their top main site navigation .
• The majority share a paragraph about company culture , show available jobs and the ability to apply online .
• The majority just have one page dedicated to hiring and link out to another system to share job listings and collect online applications like Applicant Stack , Workday or Applicant Pro .
SSL certificates are a staple . Cookie compliance is not .
Almost every site we reviewed has an SSL certificate . So that ’ s a positive . And over half were built on WordPress , my personal favorite system .
• Only a few had cookie compliance popups or notifications … so that ’ s bad .
• Almost 90 % had Google Analytics installed . WINNING !
• Around 40 % had a search feature on their site .
The most important trends for you to review are those of your closest competitors . Their sites will help you understand what ’ s normal for your area and business type . You want to be as good as they are – or even better , right ? View graphs and photos for this article at MayeCreate . com . www . callape . com [ 42 ] 1.800.210.5923