MARKETING MATTERS
Is it funny ? In a good way ?
One of our clients uses two names for different parts of their business but their clients think it ’ s all the same business because it resides under one roof . They have EyeDentity Eyewear , their optical business , and Williams and Associates Eyecare , the name under which the optometrists work . People search for their business as “ Williams Eyewear ”, “ EyeDentity Eyecare ” and a handful of other names . They are perfect candidates for multiple domains .
5 . Check if your domain name is funny , but not in a good way .
Think about your domain name like a hashtag . A hashtag doesn ’ t work if you can ’ t read the individual words or if they make other words . I have a funny example for this one , and it ’ s a company I love . Delta Companies is an acquaintance of ours and their domain name
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