MARKETING MATTERS
1 . Get the right extension .
There are several domain name extensions you can use , . net , . com , . org , . us , each are suited for different types of businesses . If you can have the . com you should have the . com . Most people automatically assume you ’ re using . com . The . net extension is mostly reserved for technology and internet companies . Before you choose a . us or . us . com make sure your hosting company will accept that domain , many do not .
If you can have the . com you should have the . com .
2 . Your domain name should be as close to your company name as possible .
It needs to make sense for your business . Because you ’ re paying to advertise your company . You can certainly buy a domain name that describes what you do , for example ‘ asphaltdriveways . com ’, but you should also own your business name and both should direct to the same website .
Most of your customers won ’ t remember to go to ‘ asphaltdriveways . com ’, to get your contact information , they ’ ll look up your business name . Don ’ t feel like you have to buy more than one . If your company name is nice and short , and you can get a . com , just go with that . But having more than one is good too .
3 . A shorter name is better .
For the most part , the shorter the better . The last thing you want is a domain name that doesn ’ t fit on your business card . If you have a long company name , you may want multiple domain names . Buy a domain with your full name and then buy another with your nickname or an acronym you call your company . Then you can set up your email addresses at the shorter domain and save everyone the heartache of spelling out the long name on repeat .
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4 . Buy multiple domain names if your company name is spelled weird .
If your business name is hard to spell or if you have multiple names or division names you may need to purchase more than one domain . www . callape . com [ 40 ] 1.800.210.5923