MARKETING MATTERS
PICKING AN AWESOME
DOMAIN NAME
Your domain name is the navigator for your business ’ s digital footprint .
MONICA PITTS
Your domain name has a set of records in it that tells the Internet where to send visitors when they type your domain into a browser . These records are called IP addresses . Sticking with the map analogy , think of your domain name like your street address , and your IP address like your longitude and latitude . The domain name is the shortcut to the longitude and latitude . It ’ s important to get a good one , because we ’ ve all dealt with bad ones , spelling them on repeat on the phone , giving up and sending an email with a link instead . If you ’ re currently stuck doing this , it is a sign your domain name sucks . Let ’ s change that .
www . callape . com [ 38 ] 1.800.210.5923