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“ The rebrand enables us to build our strength together under one common name and purpose ,” explained Astec ’ s President and CEO , Barry Ruffalo .
“ The rebrand enables us to build our strength together under one common name and purpose ,” explained Astec ’ s President and CEO , Barry Ruffalo . A new logo and contemporary color scheme have been introduced as part of the rebranding effort . Online , the company ’ s many subsidiary websites have been consolidated into one website that provides resources and information on all the Astec product lines . This merger makes it easier for customers to access information in one convenient online location . From crushing the rocks and clearing the land , to paving our neighborhood streets and interstates , Astec products are centered around the complete rockto-road process . Now unified , Astec will provide simplified solutions that physically connect the world around us .
Same Pavers with a New Look
What ’ s in a name ? When it comes to Carlson , words such as “ quality ” and “ dependability ” come to mind . Because
of that , Astec isn ’ t doing away with the Carlson name altogether . Instead , it will now be incorporated into the model names of the pavers in order to pay homage to Carlson ’ s long-established brand and loyal customers . Additionally , the yellow paint color of the Carlson equipment will be updated to a bright white tone to align with the new branding of Astec , but the same quality and top-of-its-class performance of the machines will endure . One example of Astec ’ s superior quality production and performance is the Carlson CP130 Commercial Class Paver . This commercial-class paver delivers a precise mat quality in a heavy-duty commercial package with unmatched performance . This paver features a 130-horsepower ( 97kW ) Cummins ® Tier IV Final engine , and a EZCSS single slide screed with a width that ranges from eight to 15 feet . The CP130 includes heavy-duty wear components and class-exclusive armrest controls . In addition , the legendary extension support system and award-winning paving performance make this commercial-class paver comparable to highway-class models .
Applications for the CP130 include commercial , residential paving and motorsports paving . It specifically excels in paving driveways , municipal job sites , county roadways and more .
Connected to Customers
Astec ’ s customer-centered culture provides comprehensive service before , during and after the purchasing process to ensure all customers ’ needs are met . This approach is a benefit , but more importantly , it also offers customers a relationship and a partnership they can rely on . The rebrand will increase this connection , said Ruffalo . “ By coming together as one organization , we can offer greater customer service and drive innovation .” An example of Astec ’ s commitment to building this connection with customers is its continued training , education , and support . These in-person and www . callape . com [ 8 ] 1.800.210.5923