COVER STORY | ADVERTORIAL
New Name ,
Same Game
Carlson Paving Products is now Astec -- but don ’ t expect a change in quality or dependability
F or more than 30 years , Tacoma-based Carlson Paving Products , Inc . has built a name as a leader in commercial paving equipment . That didn ’ t stop when Carlson was purchased by Astec Industries in 2000 , as the company continued to manufacture industry-best equipment for contractors across the country . Now , that name is changing -- but not the approach that earned it such a strong reputation . Carlson Paving Products , Inc . has rebranded with its parent company , Astec . That means the same quality commercial paving equipment is now sold under the Astec brand name . Founded in 1972 in Chattanooga , Tennessee , Astec began as an asphalt mixing and paving manufacturing company . The company eventually acquired numerous brands across road building , aggregate , forestry and other industries . For decades , the many subsidiary brands owned by Astec had historically operated independently . However , the machinery manufacturing company began rebranding in March 2020 with a “ Simplify , Focus and Grow ” strategy designed to streamline business , concentrate on customers and expand as a primary solution for the road building industry . www . callape . com [ 6 ] 1.800.210.5923