APE December 2021 | Page 25

MARKETING MATTERS
asked questions and conversation starters . Make some good old fashioned note cards with the question on side and the answers on the other . And make sure to practice ! Record yourself and listen to your answers . Here ’ s a few common questions to get you started . Make it a goal to answer each of them in 30 seconds or less .
• What do you do ?
• Where are you located / where do you do business ?
• Who are your biggest clients ?
• What is your role at your company ?
• How many people work for your company ?
• Have you ever been to this show before ?
While all booths may start the same boring old way , a successful booth goes outside the box , draws people in and creates a comfortable environment for what could be an awesome business opportunity !

It has been a while ... visit us at the

BOOTH # 1338

CHARLOTTE , NC | FEBRUARY 23-25
ALLIED PAVING EQUIPMENT PUBLICATION
1.800.210.5923 [ 25 ]
December 2021