away laptop bags and other items under the table for safekeeping .
6 . Don ’ t Just Set Out Your Materials - Display Them .
Everything should have it ’ s delegated space . Put pens in a jar , set business cards in a holder and display booklets and brochures in a stand . A few things may lay on the table but most items should be propped up for easy viewing and retrieval for interested patrons .
7 . Make it Comfortable for Conversation
Once people come in , you want to encourage them to stay . Start by standing . And I don ’ t mean STAND UP . I mean be standing from the get-go and don ’ t sit down . If you must sit , do it in a tall chair so you ’ re at eye level with your visitors . You don ’ t roll your office chair through the house to answer the door , do you ? If you have a large booth , bring in comfortable chairs with a coffee table to gather around . Make it a living room for the day . Or bring in a tall cocktail table that people can gather around standing , set their drinks down and start a conversation .
8 . Prep for Common Questions Beforehand
As beautiful as your booth may be , your representatives make the sale . Prep them for commonly
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December 2021