MARKETING MATTERS
“ You need to stand out ... Put displays on a table to create height , bring in a lamp or two , roll a surprising video - mix it up .”
1 . Differentiate Your Space
You need a way to stand out . Bring in a rug to mark the edges of your territory with a change in flooring . Think back to the heights and styles of the displays you normally see at the shows you attend . Now do something else ! Something bigger , brighter or a different shape . Deviations in space , light , color , or movement draw the eye to a spot . Put displays on a table to create height , bring in a lamp or two , roll a surprising video - mix it up .
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2 . Provide Recognition at a Glance
People should be able to glance at your booth and know it ’ s yours immediately . Hang your company name or logo in a high , unobstructed spot . If your logo is in the middle or bottom of your signage , fire your designer . They should know better . Fortunately most events hang a large , easyto-read company name at the top of your booth space - leave that up there for sure .
3 . Arrange an Open Space
Don ’ t - I repeat ; DO NOT - put your table across the front of your booth . It ’ s like putting a fence around your yard . Fences keep people out . You want people to come IN . Put your table along the side or at the back of your booth . If you ’ re feeling adventurous , get rid of it all together !
4 . Create a Reason for People to Come In
Now that you knocked that fence down , you need to create a reason for people to enter . You can host a game or giveaway . You can arrange your sought after giveaway items at the back of the booth , displaying a few at a time so people have to walk in or ask for a representative . Create an outlandish display . For example , our “ if you think your website stinks so does everyone else ” banner always gets a chuckle and comment from passers by . Even just placing a bowl of candy a few feet in the booth will draw in visitors for conversation .
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5 . Keep it Clean
And by “ clean ”, I don ’ t just mean pick it up . Provide an easy to find trash can for stoppers-by . Don ’ t leave piles of brochures or business cards laying around . Gather cards for giveaways in a tidy bowl or vase . Stow www . callape . com [ 22 ] 1.800.210.5923