APE December 2021 | Page 21

MONICA PITTS
MARKETING MATTERS

Setting Up for

Trade Show Booth Success

MONICA PITTS

A ll booths start out the same : 3 sides , a curtain at the back , a table , a few chairs , all on the same carpet as the other booths . Nothing special . Consider the booth your canvas and make it your own . And I don ’ t mean just signage , though that ’ s certainly important . I mean that everything from the arrangement of your booth to the people in it all work to make it a success .

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December 2021