FEATURE
Diversify
INTO STRIPING
W hen talking about the road of life or taking the less-traveled road , one has to wonder is it generally understood that these roads have pavement striping to keep the traveler in the correct safe lane and to prevent them from straying off the road into a ditch . In today ’ s day and age , it ’ s difficult to imagine any paved surface without markings to guide drivers on where to drive and / or park , and to guide pedestrians on where to walk . Clearly , roadway pavement and parking lot striping or painting is important and asphalt pavers who don ’ t offer it as part of their service package will want to look into it .
“ The biggest benefit to adding line striping services to your list of services is that you no longer have to rely on the outsourcing of work to other contractors , stated Woodrow Adams , operations manager with STAR , Inc ., Columbus , Ohio . “ Offering pavement marking , helps ensure that your jobs are completed on time , but more importantly on your terms .”
Outsourcing of pavement marking work can add unwanted time to a project . “ We are hearing that , once sealed / paved , it could literally take days or weeks to get the job striped ,” stated Don Hollon , sales manager with Kelly-Creswell Co ., Inc ., Springfield , Ohio . “ So , if the
Adding pavement marking can boost the bottom line
By Jeff Winke paving contractor owns the equipment , they can complete a job faster . They become a one-stop shop and have more control over the completion date and quality of the job .”
Added revenue is a strong incentive to consider diversifying a contractor ’ s offering into pavement painting or striping .
As Mike Vangstad , global product marketing manager of Pavement Maintenance & Turf Products for the Graco Contractor Equipment Division of Graco , Inc ., Minneapolis , Minnesota succinctly stated : “ Why sub-contract out this business when you can do it yourself and grow your own business ?” www . callape . com [ 12 ] 1.800.210.5923