MARKETING MATTERS
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• Are there any that need to be removed or added to ?
• Can you add new photos after this past year of work ?
• Read the services pages to make sure they accurately represent the work you ’ re doing right now . A lot can change in a year , especially if your business is new .
The last thing you want is somebody you ’ re trying to do business with to get to your website and be served some errant , irrelevant pop-up window and never return to your website because the window won ’ t close .
Check out your Careers section .
• Submit your application form . » Make sure you get a success email from your site .
» Make sure as the form submitter you also get a success email from the website .
» I may be getting ahead of myself , but try it on mobile , too ... more about that later .
• If you don ’ t have an online application form , put it on the list of things to add to your site . Applicants need a way to apply online , even if it ’ s not on your site , you can link to another to give them the functionality to do so .
Test your search feature . If you have a search form on your site , try to search your site . What happens ? Do you get a nice search results page ? If not , something is busted .
Start with a gut check , then click on it ALL and make sure it ’ s still working .
The last thing you want is somebody you ’ re trying to do business with to get to your website and be served some errant , irrelevant pop-up window and never return to your website because the window won ’ t close . Yes , that just happened to me the other day . How stupid is that , right ? The end of the year is the perfect opportunity to make sure your website is completely awesome and ready to carry into the new year . www . callape . com [ 22 ] 1.800.210.5923