MARKETING MATTERS
After you get a good feel for what ’ s going on with those websites , hop back over to your own website . Be honest with yourself , don ’ t sugarcoat the truth .
• Is your website ugly ?
• Does it still make you proud to call it yours ?
• Is your website functional ?
• How did you feel when you got to your website in comparison to when you were looking at the websites of your competition ?
You may not look at your website all that often , but your target market — the people you ’ re selling to — look at your website all the time . So do the people looking for jobs with your company . Make sure you look at least as good as the other guys . You don ’ t want the first or lasting impression of your company to be a pile of crap .
Review your content .
The next thing you ’ re going to do is review your content . It ’ s not that you don ’ t trust your web designer by doing this . It ’ s that things change . Browsers change , code is continually improved . And things can break in your website and you won ’ t know it because you ’ re never out there clicking on it .
Start general .
• Click through every page of your website . Are there things that are broken ?
• If there are pictures of people on your website , do those people still work for you ? ( If not , is that okay ?)
Look at your Blog / Projects / News / other regularly ( or supposed to be regularly ) updated content .
• How long has it been since you updated your projects section ?
• Does it even make sense to still have it on your site ? I would argue yes , but if you ’ re never going to update it , you may just consider removing it .
• Are there things that happened this year you should add to the site ?
• Are there upcoming items that could be added to the site ?
• Is this still the information you want featured on the site ? Especially in your projects section , if you just added any old thing up there because your business was new when you initially built the site and now you ’ re working on different types of projects , you may want to take some of the old ones down .
Visit your Staff / Team / About section .
• Is it accurate ?
• Do all those people still work there ?
• Did they get a new phone number ?
• Do they have a new title ?
Go through your Services section .
• Are they all accurate ?
It ’ s More than Measurements It ’ s Property
Intelligence ™
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