MARKETING MATTERS
End-of-Year Website
Reconnaissance Mission
MONICA PITTS
I f you ’ re like most website owners , you don ’ t look at your own site very often . And while you ’ re not looking ( which is most of the time ), obvious things can break , content can become outdated or incorrect . You won ’ t even know things are going south until a client calls to tell you something ’ s broken . So , while you may feel like a website is a “ set it and forget it ” kind of thing ... it ’ s really a “ set it and check it ” thing . Every year as you ’ re reviewing all the numbers in your business , you also review your website so you can see what ’ s working and what ’ s not . Give it an annual physical and make a checklist of what you can do to make it better … But how do you make this checklist ? Where do you look ? What do you review ? There are tons of reports you can review or have your web designer pull for you . But some review is best done by you , the site owner .
Review your site ’ s aesthetics .
This is something you can delegate to a team member or easily do on your own . To review the aesthetics of your site , your first task is to look at your competition — companies similar to yours in that they serve the same target market or you bid against most often . You need to make sure you ’ re keeping up with the Joneses . You don ’ t want people to look at your website and think you ’ re behind the times .
• How do their websites look ?
• Did they get new websites ?
• Do they have new functionality on there ? www . callape . com [ 18 ] 1.800.210.5923