APE August 2025 | Seite 8

COVER STORY | ADVERTORIAL

“ We’ re a nationwide brand with a reputation for quality, safety and longevity. We consistently pass the PAHs testing with 0.00 % polycyclic aromatic hydrocarbons...”

Pitch Black ® Sealcoat in Action
Photos Provided by: EcoShield Asphalt Products
Family-Owned Businesses are the Backbone of Our Brand
When we sell a Pitch Black ® plant, it’ s usually to a family-owned paving or sealcoating company that wants to expand and work smarter. They’ re tired from moving parked cars, snowplowing all winter and maxed out on running crews and praying for better weather. They’ re often a cornerstone of the community. They’ ve hit the pavement, literally, to measure and bid jobs. These family-owned businesses are deeply connected to their customers and their needs. They’ re often heavily invested in the communities they serve and they want products that are both healthy and beautify the area’ s surroundings. They see a need for a Pitch Black ® asphalt emulsion sealcoat plant in their area, and they’ re ready to take on the challenge.
The Pitch Black ® Mission
Robb Archie invented Pitch Black ® asphalt emulsion sealcoat in the 1980s to solve a critical issue for his sealcoating company … getting reliable high-quality sealcoat when needed. Never did he imagine that this family-owned company would sell plants across the U. S., and now internationally. We started as the small contractor and building our own sealcoat plant changed everything. Suddenly we were able to meet the demand of our customers. We didn’ t have to redo jobs because we knew the sealcoat we were making wasn’ t watered down or cheapened with lesser ingredients. Finally, we were in control of the cost of our product and maintaining the stellar reputation it took years to build. This is what we strive to provide our manufacturers … 1) control over their material costs and availability 2) the financial freedom to set more flexible work hours to make time for family and 3) a strong brand that will help build a legacy for their future generations.
The Pitch Black ® Brand
For over 40 years, Pitch Black ® asphalt emulsion sealcoat has stood the test of time. We’ re a nationwide brand with a reputation for quality, safety and longevity. We consistently pass the PAHs testing with 0.00 % polycyclic aromatic hydrocarbons. It’ s proven extremely durable in high-traffic areas like city streets and airports, and harsh climates from Arizona to Wisconsin. We’ re strict about the Pitch Black ® sealcoat formula, because it’ s the heart of our brand. We’ re not just promising a successful sealcoat formula, we’ re providing a trustworthy and powerful
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