APE August 2025 | Seite 10

COVER STORY | ADVERTORIAL
brand you can build your business on. We’ re proud of ourcommitment to quality that has lasted and will continue to last for many generations to come.
We’ re here to do the same for you so you can make time for what really matters.
Pitch Black ® sample patch on rough pavement in Indiana
Photo Provided by: Black Shadow Sealcoat Manufacturer
How Owning a Pitch Black ® Sealcoat Plant Changes Everything
Imagine marketing a well-known premium sealcoat brand with a loyal customer base. Suddenly you don’ t have to compete solely on price. All you need to do is get a sample in the hands of future customers and the product speaks for itself. Not only can you sell to contractors in your territory, but you can create a network of distributors who in turn sell to their customers. Instead of needing an entire job crew, it’ s just 2-3 employees on the production side. You can cut your cost per gallon and increase your net profit on every job. Build your company with a brand driven by families that know what it’ s like to hold out for every bid. Now they’ re working on a future where they don’ t have to. Owning a Pitch Black ® asphalt emulsion sealcoat plant changed our future.
ABOUT PITCH BLACK •: The Archie family got its start in asphalt in the 1920s with Robb Archie’ s grandfather, Joe Archie, in Western New York. Archie’ s dad, Earl Archie, learned the trade from his dad during the 1940s and 50s and taught it to his son, Robb Archie, who carried that knowledge from the 1960s and 70s to make Pitch Black ® in the 1980s. The family secret formula has only been licensed to Pitch Black ® manufacturers for just over a decade, but Pitch Black ® has been used for over 40 years. Robert Archie, inventor of Pitch Black ® sealcoat, is also currently president of U. S. Seal International, Inc. and ASMA-USA( Asphalt Sealcoat
Manufacturers Association).
ABOUT THE WRITER: Nicole Larsen has contributed cover articles on behalf of U. S. Seal International, Inc.( Pitch Black ®) since 2013. She is also Chief Marketing Officer for U. S. Seal International and founder of marketing agency, Busy Ave, Inc.
For More Information On This Advertiser Please Visit www. CallAPE. com / e-inquiry [ 10 ] www. callape. com 1.800.210.5923