COVER STORY | ADVERTORIAL
Pitch Black ® Tank Photo Courtesy : U . S . Seal International , Inc .
Residential Application of Pitch Black Photo Courtesy : ADK Sealcoating in New York
Quality is the Cornerstone for Success
Over the past few years , customers have noticed a drop in product quality and customer service across a variety of industries . The challenges of rising costs due to inflation as well as product and labor shortages may be here to stay for quite some time . But history has proven that customers seek stability in turbulent times . Suppliers that can meet demand and maintain the quality of their products will retain and even gain market share over time . As we saw in 2020 , customers were forced to try new brands , to take whatever was available on the shelf . But as supply shifted back to normal , so did their loyalty back to the brands they preferred and trusted . While competing on price might get a new customer ’ s foot in the door , it doesn ’ t guarantee they ’ ll stay . Manufacturers and contractors that base their businesses on the reputation of certain products can ’ t afford to get it wrong . Refunding angry customers or going back to redo a sealcoat job depletes profits that might have been temporarily gained by buying a cheaper product . In addition , price creates a perception of quality , where customers may wonder why it ’ s priced so low . When the cost of oil , transportation , inflation and other goods in general are rising , so too would the price of sealcoat . Pricing that ’ s too low can eventually erode the value of the brand and the profits that could have been made had the product been priced appropriately . As a manufacturer or contractor , you want your business to be known for quality , the best in the market . That goes for any industry where every business owner is competing for a top spot . But you cannot obtain and maintain it without quality control .
Quality is Working Smarter , Not Harder
At Pitch Black ®, we know customers are smarter and seek out quality over pricing . We hear it in the questions they ask about the sealcoat longevity , durability , color , thickness , dry time , compatibility with paint , etc . They want to know their investment in sealcoat plants will pay off in the long run without constantly having to replace every single part . When you factor in advertising , marketing and sales efforts , the costs to lose and replace a customer are higher than maintaining one . High customer turnover is working harder . When
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