COVER STORY | ADVERTORIAL
Pitch Black ® Machinery Photo Courtesy : U . S . Seal International , Inc .
Pitch Black ®
WHY QUALITY IS THEIR BLUEPRINT FOR SUCCESS
By Nicole Larsen
( In Memory of Norm Wilson – Pioneer of Sealcoat Machinery )
T he foundation of any industry is built by those who came before — the pioneers , the inventors , the innovators . They lay the groundwork with the distinct initiative to always improve and progress , to never lower the standard , rather to raise it despite the cost . Quality is always the goal . This year , Pitch Black ® is dedicating their cover spot to honor the legacy of Norm Wilson – master craftsman and engineer of sealcoat machinery . Just as he changed the landscape of sealcoat machinery , he helped changed the future of the Pitch Black ® brand .
Honoring Norm Wilson – Sealcoat Machinery Master Craftsman & Engineer ( 45 Years )
Norm Wilson was a pioneer in the sealcoat equipment industry , manufacturing some of the best sealcoat equipment in the country . He paved the way for sealcoat innovation moving forward with his creativity , his strive for perfection , his integrity , and most importantly , his moral compass . The founder of Pitch
Black ®, Robert Archie , worked with Norm for more than 40 years collaborating on the very unique sealcoat plant designs still used today .
Norm Wilson – Engineer of Pitch Black ® Sealcoat Plants Photo Courtesy : U . S . Seal International , Inc .
Sadly , Norm passed away on Feb . 17 , 2024 . He will be dearly missed and never forgotten . Norm ’ s passion for perfection instilled the demand for quality without question , always saying , “ If I can ’ t make it right , I won ’ t make it at all .” Even at 92 years young when he passed , those words still resonate with us . His legacy lives on in the core strategy of Pitch Black ®, passed on to the up-and-coming generations to always put quality first . Archie will continue the “ without quality , what ’ s the point ?” principle , which has driven him and the team to spend years perfecting the Pitch Black ® formula and sealcoat plants .
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