COVER STORY | ADVERTORIAL
Pitch Black ® Manufacturers Run Their Own Businesses
They ’ re a tight knit group of strategic business men and women who work tirelessly to educate customers and meet the demand for high-performance sealcoat . Pitch Black ® doesn ’ t franchise its plants . Every single manufacturer is their own business owner with the freedom to name their business , deploy new marketing methods and set up distributorships in their regions . As long as they adhere to trademark , formula and region requirements , manufacturers build their own businesses . The profit they make is theirs alone and gives them a huge incentive to grow , which in turn helps the Pitch Black ® brand .
There ’ s a Place for Everyone
The Pitch Black ® family sees the opportunity in every sealcoat contractor , no matter the size of their business . We don ’ t care if you ’ re buying a bucket of seal or 100,000 gallons . If you want to learn proper application methods , the benefits of asphalt emulsion sealcoat , how environmental conditions affect dry time and how much water to add … we ’ ll take the time to show you . At Pitch Black ®, we ’ re not looking for the biggest customers . We ’ re looking for hardworking customers that believe in the brand and maintaining a reputation for quality . The more we help customers build their businesses , the more we build our brand . With a “ you grow , we grow ” strategy , Pitch Black ® has an extremely loyal long-term customer base we take pride in . The inventor of Pitch Black ®, Robb Archie , takes growing with customers very seriously . “ When I started my own business in the 80s , it was always an uphill battle getting consistent seal when I needed it because I wasn ’ t one of the big guys ,” says Archie . “ It ’ s one of the reasons I started making my own seal and eventually plants . Everyone deserves a chance to own something of their own . This industry is hard work . I ’ ve towed cars , snowplowed at 3am , chased down checks that were
‘ in the mail ’, sprayed and squeegeed jobs when we were short on a crew and managed my own books . In fact , the Archie family has been making sealcoat and putting it down since the late 1940s . We ’ ve experienced many of the obstacles in this industry . Having issues with your material is a problem you don ’ t need . If you can ’ t rely on where to get your seal nearby , get a distributorship or become a manufacturer of a brand you like . Manufacturers should appreciate your business , no matter what .”
THE SEALCOAT YOU HAVE TO SEE TO BELIEVE !
Most people east of the Rockies are skeptical about Asphalt Emulsion Sealcoat . They think they have seen them all . But they really haven ’ t !
They usually start out telling our manufacturers and distributors , that “ All Asphalt Emulsion Sealcoats are the Same ”. But are they ? That is why we put Pitch Black ® samples on the ground right in front of them . What happens next ? They are stunned ! The remarks we get are always the same , “ Wow !, This is incredible ! How are you guys doing this ? I ’ ve never seen a sealcoat that looks this good ! How are we doing this ? “ We have been making Pitch Black for over 40 years and we know what we are doing .” If you want to experience using a truly great product for sealcoating , have our distributors and manufacturers do a demonstration for you . We promise you will be impressed !
Offloading a Pitch Black ® plant
Distributorships are Up for Grabs
While there are still plant regions available , there ’ s a HUGE opportunity in distributorships . If that ’ s been stopping you from joining Pitch Black ®, don ’ t let it . Manufacturers have very large regions and distributors are essential to helping their businesses grow . Many contractors think a distributorship is out of reach . The manufacturer in your area may offer to rent your dropship tank with a specific number of gallons purchased and / or a rental fee . The return on investment is easier to achieve than many think since the demand for Pitch Black ® and asphalt emulsion sealcoat in general is at an all-time high . Talk to the manufacturer in your area . They ’ re very creative in getting you set up and offering advice on sales and marketing methods to help you achieve your goals .
Pitch Black ® Plant Costs are Transparent
If you sit down and do the math of buying a franchise sealcoat plant vs . a Pitch Black ® plant , we know you ’ ll be shocked at the long-term cost difference . It ’ s a must-do before you invest . Some companies selling plants throw out a number and don ’ t mention all of the other costs you ’ ll incur like franchise fees , % of your profits , mandatory ingredients you have to purchase from them , marketing costs , etc . year after year . For a Pitch Black ® plant , you pay for the equipment , yearly
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