APE August 2023 | Page 6

COVER STORY | ADVERTORIAL

PITCH BLACK ®

Building the Brand in High Demand

By Nicole Larsen Photography Courtesy of U . S . Seal International , Inc .

Over the past few years , Pitch Black ® asphalt emulsion sealcoat sales have exploded . Plants and distributorships are popping up across the country , with future plans to cover the continent . With Pitch Black ® now being sold in Canada , the brand has now reached the international level . There are multiple factors contributing to the brand ’ s growth , including the obvious increase in demand for asphalt emulsion sealcoat and Pitch Black ’ s reputation for quality . However , here ’ s part of the story you may not know …

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