COVER STORY | ADVERTORIAL
Pitch Black ® on a rough school parking lot that hasn ’ t been sealed in years
Pitch Black ® on the job Pitch Black ® sample patch on rough pavement in Indiana flat license fee and materials from multiple vendors . That ’ s it . If you do a 5- or 10-yr cost comparison on a Pitch Black ® plant vs . some of our competitors , the cost of their plant may end up being astronomical .
We Believe in Our Brand
We know asphalt emulsion sealcoat in general is a better alternative for contractors and end-consumers . Pitch Black ® just takes it to a whole other level at 0.00 % PAHs and high performance ( even at extreme temperatures ). We know it can be used on airports and city streets . We know it ’ s compatible with all linestriping paint and dries quicker , saving contractors time and labor . For all of these reasons , our sealcoat sells itself . Sealcoating is already a tough business . We know contractors trust us to maintain the quality and integrity of our product , but also our brand image . We ’ re focused on getting our sealcoat into the hands of as many contractors as possible because we know their businesses will thrive . We want to see Pitch Black ® on every playground , park and school district because we know it ’ s safe for our kids ( furry ones included ). At the end of the day , knowing we impacted businesses and end consumers in a positive way is the true measurement of the success of our brand .
ABOUT PITCH BLACK •: The Archie family got its start in asphalt in the 1920s with Robb Archie ’ s grandfather , Joe Archie , in Western New York . Archie ’ s dad , Earl
Archie , learned the trade from his dad during the 1940s and 50s and taught it to his son , Robb Archie , who carried that knowledge from the 1960s and 70s to make Pitch Black ® in the 1980s . The family secret formula has only been licensed to Pitch Black ® manufacturers for just over a decade , but Pitch Black ® has been used for over 40 years . Robert Archie , inventor of Pitch Black ® sealcoat , is also currently president of U . S . Seal International , Inc . and AS- MA-USA ( Asphalt Sealcoat Manufacturers Association ).
ABOUT THE WRITER : Nicole Larsen has contributed cover articles on behalf of U . S . Seal International , Inc . ( Pitch Black ®) since 2013 . She is also Director of Marketing for U . S . Seal International and founder of marketing agency , Busy Ave , Inc .
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