APE August 2022 | Page 41

Experimenting is ok . Go a couple of months with a particular approach , and then assess how that ’ s working for you . If it ’ s not , try something new . You might find your company can be a little funnier on social media than you thought . Or maybe you ’ ve gone a little too lovey-dovey about your employees , and it isn ’ t resonating with your audience . Feel free when you notice those things to shift and make a change .
So there you have it .
How to use Facebook to promote your construction company in a nutshell . Creating and using a Facebook Page can be a great asset for your company as long as you build a following , post engaging content , evaluate what you ’ re doing and try new things . Remember , Facebook is just another tool for you to use to promote your business . Its success all depends on how you make it work for you .
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August 2022