MARKETING MATTERS
Highlight your participation within your community . A fun community engagement thing you participated in would do amazing on Facebook . We had a client who did an angel tree over the holiday season and had some photos of their staff wrapping presents . We got tons of comments , and people shared it with their friends . While it seems a little counterproductive because it ’ s not specifically about what you do or directing traffic to your website , it ’ s keeping people interested . Once you have them interested , you can sprinkle in the more salesy content . Show off the work you do . Some of our favorite emails to receive from companies we work with are the ones that say , “ Hey , we blew some stuff up this week . Here ’ s the video .” We ’ ll sit and watch it multiple times because it looks cool . Then we ’ ll type something up to go with it and post it on Facebook . Another cool thing is drone footage . If you ’ ve got a big quarry or a plant , and have overhead shots or video from a drone showing the whole scope , definitely post it . Employee engagement is your biggest asset online when you ’ re hiring . If you are trying to use Facebook to hire , it is okay to see your employees continually interacting with your content . If they ’ re interacting with it , it ’ s more likely to be seen by their friends , which is what you want , to meet more people like the awesome people who already work for you .
Facebook Job Posting Etiquette
If you are posting open positions on Facebook , you have to monitor the conversations in Messenger . We ’ ve had clients who posted about jobs on Facebook and got a great response and needed to monitor their chat regularly to respond in a short amount of time . Once you open up the conversation on Facebook , be prepared to continue the conversation on Facebook . Don ’ t expect to move into an email .
Also , if a job posting has gotten a lot of interest and you ’ ve gotten comments and messages about it , post an update when you hire someone . Either edit the original post to say this position has been filled , thank you for everyone who applied , or post a separate update . Stay interesting but relevant . At MayeCreate , we have experimented with human stories , like what are our favorite shoes or what are our favorite beverages . By looking at the analytics , we ’ ve found those posts are too far off of the center point for our audience . When we post about going to trade shows , people will interact with that content . When we post thank yous , people interact . Don ’ t go so far away from your core values you miss the point of sharing at all . For example , “ meet our team ” is great content . “ Meet our team ’ s pets ” may be a step too far unless you ’ re an animal rescue organization or you have office dogs . Stay within your company culture and brand . www . callape . com [ 40 ] 1.800.210.5923