MARKETING MATTERS
Have everyone invite their friends . Go into the Page , click the Invite button and invite the people who work for you directly through Facebook . Once your people have liked your Page , encourage them to invite their family , friends and coworkers who you weren ’ t Facebook friends with to expand your audience . Think about what you have at your disposal you can leverage to get Facebook followers . If you ’ re posting about one of your clients , make sure you tag them in the post and then send them an email letting them know when you ’ ll be featuring them on your Page and ask them to share it .
You can also advertise .
Facebook has different goals you can set when advertising and boosting posts . You can choose to get more clicks , get more likes , get more visitors to your website , whichever goal makes the most sense for where you ’ re at with your Page . Choose an audience that is either a lookalike to the people who already follow your Page , or create a specific audience .
For example , if you ’ re looking to meet potential hires , think about who ’ s following your Page and their age and other demographic information . This can work especially well if you ’ re looking to meet new people who might be potential hires because they likely fit into a relatively specific demographic and interest set . A few real people will always be better than hundreds of fake people on Facebook and in life . A good thing to remember is steady , consistent growth is always better than sudden , exponential growth . Many times , those hundreds of new followers who showed up overnight will never interact with your Page . Or , three months from now , you ’ re back down to just a few followers because they were bots .
Getting people to interact with your content
Engagement is what Facebook calls people interacting with what you post , and is the metric to watch to keep content in front of your followers . Likes , comments , video views , click throughs to your site and shares are all types of engagement . How to create content people engage with is a mystery we ’ re all trying to figure out . But after managing client Facebook accounts for years we do know some things consistently do well . Focus on people-centered content . People want to know about your people . Think about how you can feature what ’ s going on with your company from a person perspective . Do you have a cool project ? If so , the post could be a photo of one of the people who worked on it and a quote from them about how working on the project went for them or what the project ’ s goals were .
• Manufactured with the use of non-toxic , non-hazardous , natural raw materials
• Specifically designed for parking lots , airports and drive-ways .
• Uses recycled by-product aggregate that would normally be discarded into landfills .
Enviro-Kote ® is an asphalt emulsion pavement sealer composed of specifically selected fillers , fibers and fortified with polymers to ensure the longest lasting protection and deepest black color all while keeping the environment in mind .
SERVICING THE MIDWEST
Authorized Distributors :
E . S . S . Corporate Office 547 County Road E Shoreview MN 55126
Jays Asphalt ( Green Bay & Door County ) E783 Town Hall Road | Luxemburg , WI 54217 | ( 920 ) -362-2385
Sinnott Blacktop ( Duluth MN area ) 327 2nd St | Proctor , MN 55810 | 218-626-1822
B & D ( Lacrosse WI , Caledonia MN areas ) 214 West Grant Lane | Caledonia MN 55921 | 507-450-5703
Done Right Contracting MN 3636 Quail Rd NE | Sauk Rapids , MN 56379 | 320-469-1322
United Brick and Fireplace 5402 Lien Rd | Madison , WI 53718 | 608-712-1807
Blackstone Pavement Group Serving the Milwaukee , Wisconsin surrounding area | 262-344-3863
For More Information On This Advertiser Please Visit www . CallAPE . com / e-inquiry
www . callape . com [ 38 ] 1.800.210.5923