MARKETING MATTERS
Using facebook
MONICA PITTS
In our ongoing construction marketing benchmarks survey we ask construction companies , “ How are you meeting people and finding new hires ?” Not surprisingly , many said social media . And survey participants all agree Facebook or LinkedIn are the best networks to be on .
Isn ’ t Facebook supposed to be “ dead ”?
Facebook may seem a bit old school since it ’ s been around for a while now . Here ’ s the thing , people have been trying to kill Facebook off for years .
Every three months or so , I swear there ’ ll be a headline like “ Facebook is Dying , and No one Uses It .” However , we can log on to Facebook and find that ’ s just fundamentally not true . If you ’ re trying to reach anyone in their mid-30s and above , it ’ s the platform they are most likely to be on the most often . Research compiled by Hootsuite shares 69 % of Americans over 18 use Facebook , and it is the most popular social network for users aged 35-44 . Facebook allows businesses to reach many people quickly and consistently .
This means there ’ s definitely a place for your construction company , especially if you are trying to talk about projects you ’ re working on , gain new business or hire new staff .
Building a following
Get staff buy-in . You can ’ t expect people who aren ’ t directly connected with your company to like what you ’ re posting and like your Page if your staff doesn ’ t . Let your team know you have a Page , and they should like and interact with it . www . callape . com [ 36 ] 1.800.210.5923