APE August 2022 | Page 20

FEATURE
yourself , will it make more or less efficiency depending on the margins per hour and the time invested getting over the learning curve to make investing in a new business service worthwhile ?
“ We have found that the customers who ‘ need it done fast , so we can open back up ’ benefit the most from a contractor ’ s striping capability , versus the customers who only have a few stalls to stripe and we can provide to them more affordably without going outside to incur even the ‘ minimum ’ that a subcontractor would charge .”
Adding line striping can widen the possibilities for new business .
“ From top to bottom , striping brings in many different types of customers that can benefit from and have needs for striping ,” Estrada said . “ Whether it be that McDonald ’ s that ’ s trying to pass their HQ inspections or the strip center trying to address and prevent liabilities . Every parking lot you pass is a potential customer . Of course , your main target customers should be the ones that respect your work , pay quickly , and are as transparent as possible in their business dealings .”
For many contractors diversifying into asphalt paving striping may be a good thing in terms of a business expansion that will yield more profits . No matter how the future unfolds , it appears that pavement striping and marking will be a part of it . The need is there . And it will almost be certain that in the future there will still be a rude driver in a busy parking lot hogging two spots to protect their ‘ precious ’ car from door dings ... even if the driver may at that point be a robot ! www . callape . com [ 20 ] 1.800.210.5923