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What is a Talent Pipeline ?
Your talent pipeline is a network of potential candidates to work for you . In the same way that you have potential sales , you also have potential employees who might want to work with you . As your asphalt business grows ( or even enters into the busy season ), there will be moments when you need to scale up your workforce to meet demand . Those potential candidates are in a “ pipeline ” of talent . Some of the people in the pipeline you may know very well . You know who they are , they have applied for previous positions , you have talked with them before , you have resumes on file , and maybe you ’ ve even interviewed them in the past . However , your marketing strategy - and specifically the story you tell of who you are , what you do , and why you do it - will inherently draw people to follow your story . If you tell a good story and share the journey , there will be a pool of talent in a pipeline that you don ’ t even know about who would love to work with you .
Why Keep Your Talent Pipeline Full
Could you imagine if the NFL only kept the exact number of players it needed for every game ? The moment someone got injured , you ’ d be in terrible shape . Your punter might have to play quarterback because you didn ’ t have a backup ! The best-qualified candidates in your market are likely not looking for work . They have jobs already and are probably paid very well . However , the time may come when they want to make a change , especially if your company looks attractive . When that time comes , you want to be the first company they think of , making your hiring decisions a lot easier . Two things will inevitably happen If you wait to hire someone when you absolutely need them :
1 . You will rush to fill the position , resulting in not getting your best possible candidate because you didn ’ t have anyone in the pipeline . This limits your company ’ s culture , efficiency , and potential .
2 . You will struggle to fire employees who don ’ t fit in due to attitude or performance because you feel like “ I don ’ t have anyone else to replace them .”
How to Keep Your Talent Pipeline Full
1 . Put your hiring messages in your marketing , even when you ’ re not hiring . You want the best talent in your market to know that you will always make room for the best-qualified candidates . Shoot a selfie video and post it to your social media describing the kind of people you are always looking for ! This tells people who you are and will attract qualified talent .
2 . Keep track of your potential candidates . Keep resumes on file ( your local laws may require this anyways ) and keep track of potential candidates you come across . You want a “ database ” of people to call on when you need to hire . This is why sports teams hire recruiters , scouts , and draft experts .
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