APE April 2021 | Page 43

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company is likely the 
 biggest concern in a purchase decision . ROI--return on investment--can be measured by an increase in won jobs , an increase in profits from existing customers , a decrease in time spent measuring and estimating sites , or even just an improvement in business processes . 2 . How it will affect current business processes ? Understanding how a new software or machine integrates with your existing processes is something to consider before purchasing . Will your company need to buy extra computers or tablets for virtual measuring ? Will you need to dedicate time to train your estimators to measure virtually ? How will the estimator role at your company change ? Will you need additional or fewer estimators ? How will the sales process change with virtual map take-offs ? How will your crew utilize the sitemaps to improve their work on the job ? 
 3 . Evaluation of alternatives : How does one product stack up against another similar product ? Thoroughly evaluating
alternatives will allow a buyer to purchase the best product for the job . Look for testimonials or reviews by other buyers to see how the product helped – or failed to help – their company . Examine the type of support you can receive from the various product companies . Will you receive instantaneous support , or will you be stuck waiting for a huge , busy company to get back to you ? Look for a product that is constantly improving , yet continues to offer the foundational aspects that your company needs to succeed .”
Blake offered the following considerations that paving contractors should consider : 1 . “ Price : If someone says price doesn ’ t influence their buying decision , they are lying . Cost is usually the single largest factor when making a buying decision . This doesn ’ t mean someone isn ’ t willing to spend a little more to get a better quality or a specific feature on a product / service however price is always in the back of a buyer ’ s mind .
2 . Integration : This is geared towards the software side , but whenever you are introducing a new product or system into your company there will be some difficulties trying to integrate it into your current processes . I would always suggest having an action plan to create as seamless a transition as possible . 3 . Buyer ’ s Remorse : Don ’ t settle for a product because it is cheaper in price or more readily available . If you have a specific product in mind that you are certain is the best for the business , do not settle for anything less . This holds especially true for larger ticket items , where the buying cycle is typically longer .
What it all boils down to is that everyone needs to perform due diligence in making a decision to purchase any new product , considered an investment in their asphalt paving business . Again , the purchases made , if done wisely , can have positive impact for years to come .
To summarize ... do due diligence before making purchases that are intended to successfully benefit the company .

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April 2021