APE April 2021 | Page 40

MARKETING MATTERS
I call these people domain pirates . When they hijack your domain they will sell it or use it for another site and it breaks all things associated with your domain name . The one people usually notice first is their email .
What the heck is DNS ? Your domain name , some people call it their web address , can be used in different ways . It can be used for email ( monica @ mayecreate . com ) or your website ( mayecreate . com ) and a few other things as well . DNS is like the roadmap that tells those pieces of your domain name what to do and where to go .
How to debunk this scam .
1 . If you got the notification by fax or letter that ’ s a red flag . Your registrar , the company you registered your domain with , is almost never going to send you a piece of mail or fax . They email you . And when your domain is about to expire or your credit card has expired , they will email you a bajillion times . So check your email . Not sure which email to check ? The Whois report I explain in # 3 below will tell you . 2 . Look for “ this is a solicitation not a bill ” on the document . The scam letter , fax or email you receive will likely look like an invoice . It will have a stub for you to tear off , pay and send it . By law , the sender is required to say , “ this is a solicitation not a bill ”, somewhere the items they sent you , if you have this on your letter it ’ s a scam . Oftentimes , it ’ s in small print in the middle somewhere .
3 . Make sure it ’ s from your registrar . If your domain information is public , and many are , you can find it ’ s registrar by doing a “ Whois ” search . You search for free at https :// lookup . icann . org / lookup . Type your domain in the search box and it will spit out a long report of information about your domain . Look for the word “ registrar ”. If that does not match what is on the letter that you received , it ’ s likely a scam . If you ’ re not sure someone is trying to scam you trust your gut and do your homework . If you ’ re still not sure , check with your web designer . They can help you debunk the scam !
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