APE April 2021 | Page 38

WWW . STEWART-AMOS . COM
MARKETING MATTERS

Did you or your web developer purchase the images on your website ? Or did you just Google search for an image , right click on it and save it then use it on your website ?

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Get Ready for the 2021 Milling Season Now !

STARFIRE S-4XL 4.5 Yard Hopper , 12 Foot Dump Height ,
11 Foot Sweep Path , 330 Gallons Of Water Available In Non Cdl 26,000 Or Larger
33,000 Chassis ( NON CDL )
Cleaner surfaces provide better adhesion , which leads to longer pavement life .
Stewart-Amos Mechanical Sweepers can take care of broken pavement , asphalt and concrete millings , mud and other construction debris .
6 Yard Hopper , 12 ’ 2 Dump Height , 11 Foot Sweep Path 350 Gallons Of Water STARFIRE S-6t
Scam # 2 : Stolen Images Notifications
This one is relatively new . Scammers send out a letter or email claiming you owe them money for using improperly licensed images on your website . Just so you know you can ’ t just use any image you find on Google for your site . That ’ s like image plagiarism but worse . It ’ s a great scam because if you did “ steal ” images for your website you ’ d get a very similar letter claiming the same thing .
So how do you know if it ’ s real or scam ?
Do a self assessment : Did you or your web developer purchase the images on your website ? Or did you just Google search for an image , right click on it and save it then use it on your website ? Are you sure ? You are the owner of the site after all so you are legally responsible for what ’ s on it .
Tell tale signs of authenticity : 1 . Most big companies truly will send you a physical letter if they can get a hold of your actual address . If what you have is a mailed piece of paper it ’ s more likely to be legit . 2 . Look for a photo reference number . It should have something indicating the exact picture or where it ’ s located on your site . Legitimate claims are making a legal claim so they will be specific about the image in question . 3 . Most legit letters tell you how to remedy the problem . It will tell you who to contact if you do have a license to use the image and how to remedy the situation if you don ’ t have permission to use the image . Scams will have you fish for the information by clicking on a link to learn more . So double check any emails or letters for the correct information . A real claim will explain exactly what you did wrong and how you can make it right .

Effectively Simple .

Mechanical Street Sweepers
Contact us today for pricing : 800.482.2302
WWW . STEWART-AMOS . COM
For More Information On This Advertiser Please Visit www . CallAPE . com / e-inquiry
Scam # 3 : False Domain & DNS Expiration Letters
This scam is not new but it ’ s still really confusing . People will send you a letter saying you need to pay for DNS , or for your domain name . But they don ’ t own your domain name , and your domain name is not registered with them . www . callape . com [ 38 ] 1.800.210.5923