MARKETING MATTERS
Continued from page 12
Games
When games are applied to marketing,
players are able to experience situations and
learn from them.
You might use a game to train employees
and reinforce safety protocols, or to empha-
size to the general public how their driving
decisions impact work zones. You could
create an experience that allows participants
to drive a car while being distracted with
texts or kids screaming. Then show them
the outcomes of their responses to certain
situations. Sure, you can give participants
the same information in a pamphlet or fly-
er, but having them physically experience it
and make a choice creates a visceral effect
that’s tough to achieve with other forms of
technological marketing, aside from virtual
reality.
Digital Kiosks
Kiosks help you check in at the airport,
check out at Walmart, and even place orders
at fast-food restaurants. Every day, kiosks
create convenience by improving customer
experiences and streamlining processes. Af-
ter all, the best type of marketing is a happy
customer!
The Trick to Marketing with Technology
Don’t lead with technology, begin with
your message. Then pair it with the
technology that communicates the mes-
sage most successfully to your audience.
Whether you're taking an old flow chart
and turning it into a self-guided tour, or
shifting away from handwritten applica-
tions to an online employment app —
keep what’s good and pair it with technol-
ogy to communicate your message more
effectively. Like that chocolate covered
bacon — bacon, but better.
That same technology can be utilized for
your marketing. Using a kiosk, you could
guide customers to purchase appropriate
products based on selected criteria or ed-
ucate them about your building process.
Monica Pitts is the founder and Chief Creative Officer
of MayeCreate Design. She spends her days constructing
a marriage of form and function; creating art with her
design team to grow businesses through websites and
online marketing. Monica considers herself an artist,
marketer and web dork with the ability to speak geek
and English.
For More Information On This Advertiser Please Visit www.CallAPE.com/e-inquiry
For More Information On This Advertiser Please Visit www.CallAPE.com/e-inquiry
www.callape.com
You could use a digital kiosk to allow
people to interact with your portfolio at
a tradeshow or apply for a job with your
company.
[16]
1.800.210.5923