MARKETING MATTERS
Marketing Through
Technology
MONICA PITTS
T
ech can be scary. I’ve seen extremely success-
ful people shut down when the conversation
turns to changing their marketing practices
to integrate technology.
While implementing technology is change, it’s
certainly not an eraser. When you're using it the
right way, you're not changing your message or
erasing a process, you're just adjusting the way
you present it to your audience so they can intake
it more effectively. That’s the technological sweet
spot — take something good but aging and make
it better, like chocolate covered bacon.
Let's explore a few technologies you might find
useful to communicate your marketing message.
CUT STRIPING
TIME BY
50
%
Add the GL 1000 Laser Guidance System
onto your existing equipment!
3 0 DAY
AR
• One Person Operation
• NO Chalk or String Lines
NEY BA
MO
ANTE
E
S
FASTER - STRAIGHTER - EASY TO USE
MANUFACTURING, INC.
www.laserlinemfg.com
541-548-0882
For More Information On This Advertiser Please Visit www.CallAPE.com/e-inquiry
www.callape.com
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1.800.210.5923