APE APE January 2020 | Page 6

COVER STORY Advertorial BUILD YOUR BRAND with the 800 PAVEMENT Network L earning how to grow your brand and position your business for success can be challenging, especially when you’re not aware of the tremendous opportunity the 800 PAVEMENT Network offers. As a network, we bring together industry leaders and pavement professionals to connect, network and learn from each other. We share best practices, industry knowledge and experiences that are catered to you and your company. The 800 PAVEMENT Network was founded in 2005 by Mike Musto, CEO of U.S. Pavement Services, Inc. After branding the 1-800-PAVEMENT phone number on all of the company’s trucks, job signs, equipment, and printed literature, Mike saw his business triple as a direct result of his 1-800-PAVEMENT phone number, and U.S. Pavement Services became the founding member of the 800 PAVEMENT Network. Today, the network includes more than 250 pavement professionals who combine to employ more than 8,000 people and have topped $1.4 billion in sales. The growth of the network begins with the unleashing of the industry’s most powerful and effective marketing tool: An easy-to-remember, toll-free phone number that is exclusive to your company in your area of service. It is, perhaps, the best way to grow your business and generate more leads. Easy-to-Remember Phone Numbers We give you access to the most memorable phone number in the industry with all calls going directly to you. When you brand your toll-free number on your trucks, equipment, jobs signs, and marketing material, it becomes very easy for your customers to remember the number and call you directly. It is an excellent branding tool for your company and is one of the easiest forms of marketing and generating leads. Our network received a total of 44,000 calls in 2019. That’s 44,000 leads across the U.S. and Canada, and it only takes one call to pay for the entire year. Using a memorable vanity phone number gives you a competitive edge and in- stantly separates you from your competition. www.callape.com [6] 1.800.210.5923