MARKETING MATTERS
8 Ways to Generate Leads
at This Year’s Tradeshow
I
ncreasing your customer base is im-
portant to growing your business
and increasing company revenue.
Tradeshows are a great place to scope
out new leads from a big sea of people.
Because the promoter of the tradeshow
already did the dirty work to herd a
crowd of interested people into the expo
center, all you need to worry about is at-
tracting those people to your booth and
initiating conversations.
So how do you maximize your trade-
show presence, generate leads and attract
the best prospects for your business?
These 8 suggestions are your keys to suc-
MONICA PITTS
cess at this year’s tradeshow.
Be inviting to attract people to your
booth and be kind while interacting with
potential clients.
1. Attract and Interact
Staffing your booth with people who
are inviting and kind is one of the first
steps to generating solid leads. Man your
booth with active, smiling representa-
tives who are eager to talk to people, not
just employees who sit behind the table
and look bored out of their mind. Hav-
ing a staff that wants to be there will help
attract prospects to your booth.
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[23]
January 2020