MARKETING MATTERS
5. Invest in signage.
Signage is an often overlooked market-
ing investment. Tradeshow banners aren’t
the only signage branding your company:
illuminated exterior signs, interior office
name plates or directional signs, job site
signage, even yard signs are all potential
investments.
Signage can be pricey, but it's not gen-
erally a difficult project to tackle. Right
now, focus on the simpler branding sig-
nage, and table the tradeshow banners un-
less you have a dedicated marketing team,
it’s usually a larger time commitment to
get them done right.
6. Start a door hanger campaign.
If you're a residential service provider,
now would be the time to invest in door
hangers. Door hanger campaigns can
have a great return on investment. Simi-
lar to yard signs these nifty little leave-be-
hinds show the neighborhood who to call
when they need your particular service.
Your door hanger doesn't necessarily have
to be a sales pitch, it can be a notification
like caution wet asphalt, or a neighbor
discount coupon.
7. Hire help.
If you are flush with cash and short on
time, you might be ready to hire market-
ing backup. It can come in all shapes and
sizes.
• I find it’s cost effective to hire interns
to perform straightforward repetitive
tasks. They can drive around and take
pictures of your projects this sum-
mer, organize project information,
and publish content to social media
or your website. Because they’re only
in your employ for a short amount of
time, it’s best to focus on a project or
two and supervise their efforts often.
• For more long-term support, hire
a marketing coordinator to manage
your activities. They can accomplish
intern like tasks but also go above and
beyond, likely with less supervision
because they should have more expe-
rience, and over time, they’ll learn to
anticipate your expectations.
• If you’re really short on time — or
patience — you may want to simply
outsource. Hiring a marketing com-
pany for support is not the least ex-
pensive route, but it generally yields
high quality results with a minimal
time commitment on your part.
Whatever projects you choose, be realis-
tic about your time commitments during
your busy season. Focus on straightfor-
ward, easy-to-accomplish tasks, and set
aside money to tackle the bigger projects
for when energy to invest in them. Re-
plenishing tradeshow supplies, replacing
old gear, showing appreciation, investing
in signage or a door hanger campaign are
all great examples of attainable marketing
activities during your peak-season. To ac-
complish more, consider hiring help.
https://homeservicechats.com/5-of-my-high-
est-roi-marketing-ideas/
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