APE APE Issue 0519 | Page 4

MAY 2019 Articles 6 Feature COVER Maintenance, Inc. 14 10 INDUSTRY NEWS Web Wonders: Know the marketing strategy of your online presence. 18 MARKETING MATTERS Prepping Your Marketing for the Busy Season ASPHALT ANSWERS What’s the Final Price? Total Cost of Ownership Drives Purchases 22 INDUSTRY NEWS Hercules Sealcoat Manufacturing, Inc. Arrives in Atlanta 24 COMPANY SPOTLIGHT Driver Performance: Effects on Safety and The Bottom Line 30 EXPERT ADVICE Sealcoating Additives – an Overview 49 USED EQUIPMENT MARKETPLACE 42 NEXT ISSUE PRODUCT SHOWCASE FEATURED ON THE COVER Maintenance, Inc. Additives Cover: STAR Product Showcase: Compaction Equipment APE MAGAZINE P.O. Box 723, New Hope, PA 18938 Publisher: MacAdam Smith 1.800.210.5923 ext. 2 Sales: Shannon O’Donnell 1.800.210.5923 ext.3 Design: Kerrie Boys [email protected] Accounting: Keith Foy 1.800.210.5923 Contributing Writers: Mark McLeod Brian Hall Subscription Manager: Barbara Gibney 1.800.210.5923 The content on the Allied Paving Equipment magazine and its website are made available on the terms and condition that the publisher, editors, contributors and related parties: shall have no responsi- bility for any action or omission by any other contributor, consultant, editor or related party, disclaim any and all liability and responsibility to any person or party, be they a purchaser, reader, advertiser or consumer of this publication or not in regards to the consequences and outcomes of anything done or omitted being in reliance whether partly or solely on the contents of this publication and related website and products, are not responsible in any way for the actions or results taken any person, organization or any party on basis of reading information, or contributions in this publication, website or related product. www.callape.com [4] 1.800.210.5923