COVER STORY
Advertorial
Founder, Ed Neyra and
second-generation President, Nathan Neyra
Neyra’s Years of Expertise
Continue to Bring Customers Exceptional Service
or nearly fifty years, Neyra Indus-
tries has provided superior pavement
maintenance products and surfacing
solutions to thousands of customers
nationwide. Although product quality
and innovation have always been at the
forefront of Neyra’s corporate mission,
what’s even more important to this fam-
ily-owned and operated company is its
ability to consistently provide exception-
al customer service, even as its customer
base expands. Whether it’s developing in-
novative products to meet a new market
demand – or customizing equipment or
processes to improve efficiencies – Neyra
always strives to meet its customers’ ev-
er-changing needs.
A TRADITION OF EXCELLENCE
What allows Neyra to have such a strong,
customer-focused strategy? For Neyra
Industries President Nathan Neyra, it
comes down to his company’s investment
in its workforce, which he calls its “Tradi-
tion of Excellence.”
“Investing in the strongest talent allows
Neyra to offer our customers the level of
service, knowledge and support they de-
serve,” says Nathan Neyra. “It is amazing
to think that so many of our employees
have been with our company for 15, 25,
and even 40 years.”
From batch operators to plant manag-
ers to finance and sales, Neyra has staff
in all departments who have celebrated
more than 20 years with the company.
And don’t expect that trend to change
any time soon.
“It’s hard to believe after working 30
years at Neyra that we still have employ-
ees who have worked here longer than
me,” says Randy Lee, Vice President of
Sales. “I started with Neyra in 1989 as
assistant plant manager and have pro-
gressed through the company to Vice
President of Sales. I truly feel blessed
to have worked for the Neyra family all
these years.”
UNPARALLELED EXPERTISE
How does employee longevity and loy-
alty translate to superior customer ser-
vice? According to Nathan Neyra, the
company not only has long-tenured em-
ployees, but it enjoys long-term relation-
ships with customers that have been built
over years, and in some cases, decades.
That means Neyra employees, especially
those who have been with the company
their entire careers, are able to offer a level
of experience unmatched by its competi-
tors. As a result, its employees can consult
on everything from marketing and devel-
opment to product application and mix
design – adding value for Neyra’s custom-
ers whenever possible.
Continued on page 8
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