APE APE Issue 0419 | Page 6

COVER STORY Advertorial Founder, Ed Neyra and second-generation President, Nathan Neyra Neyra’s Years of Expertise Continue to Bring Customers Exceptional Service or nearly fifty years, Neyra Indus- tries has provided superior pavement maintenance products and surfacing solutions to thousands of customers nationwide. Although product quality and innovation have always been at the forefront of Neyra’s corporate mission, what’s even more important to this fam- ily-owned and operated company is its ability to consistently provide exception- al customer service, even as its customer base expands. Whether it’s developing in- novative products to meet a new market demand – or customizing equipment or processes to improve efficiencies – Neyra always strives to meet its customers’ ev- er-changing needs. A TRADITION OF EXCELLENCE What allows Neyra to have such a strong, customer-focused strategy? For Neyra Industries President Nathan Neyra, it comes down to his company’s investment in its workforce, which he calls its “Tradi- tion of Excellence.” “Investing in the strongest talent allows Neyra to offer our customers the level of service, knowledge and support they de- serve,” says Nathan Neyra. “It is amazing to think that so many of our employees have been with our company for 15, 25, and even 40 years.” From batch operators to plant manag- ers to finance and sales, Neyra has staff in all departments who have celebrated more than 20 years with the company. And don’t expect that trend to change any time soon. “It’s hard to believe after working 30 years at Neyra that we still have employ- ees who have worked here longer than me,” says Randy Lee, Vice President of Sales. “I started with Neyra in 1989 as assistant plant manager and have pro- gressed through the company to Vice President of Sales. I truly feel blessed to have worked for the Neyra family all these years.” UNPARALLELED EXPERTISE How does employee longevity and loy- alty translate to superior customer ser- vice? According to Nathan Neyra, the company not only has long-tenured em- ployees, but it enjoys long-term relation- ships with customers that have been built over years, and in some cases, decades. That means Neyra employees, especially those who have been with the company their entire careers, are able to offer a level of experience unmatched by its competi- tors. As a result, its employees can consult on everything from marketing and devel- opment to product application and mix design – adding value for Neyra’s custom- ers whenever possible. Continued on page 8 www.callape.com [6] 1.800.210.5923