APE APE December 2019 | Page 8

Advertorial COVER STORY Despite the dreary weather, construction continues on Carlson’s massive expansion that will grow the company’s footprint to 120,000 sq. ft. of office, manufacturing and warehouse space. full line of electrically heated screeds, Carlson has always sought to solve challenges facing the industry to help contractors achieve greater results,” said Colwell. It was with this engrained DNA that Carlson quickly identified the chal- lenges facing commercial paving con- tractors in the market. An underserved segment at the time, it became clear to the company that a heavier-duty ma- chine capable of better paving results was desired by contractors. “We had always been on the rear of the paver with the screed, and in our minds we already had half the machine ized the platform by incorporating a heavier build with highway-class components, a larger footprint and, of course, a Carlson electrically heated screed. The paver quickly garnered the attention of the industry, and almost immediately its recipe of success began to show across new platforms around the market. “The genesis of today’s larger, heavi- er commercial pavers really starts with the CP90,” Colwell said. It was also the foundation of the com- pany’s newest and fastest growing product line. pressive sales of the CP90, but also the competing manufacturers that began offering similar platforms. Fast for- ward to today, and the industry has embraced many of the concepts the CP90 intruduced; larger and more versatile machines with higher horse- power now dominate the commercial paver landscape. As the industry has grown, so too has Carlson’s lineup. Today, Carlson’s paver line has grown to include four North American paver models and three international models. Ranging from the wide conveyor CP75 II and up to the new flagship in the CP130, “In just over a decade, we have gone from a single platform to, now, seven distinct models, all of them organic platforms designed by Carlson through significant customer input and our deep industry experience.” designed,” recalled Colwell. In 2008, the company entered the commercial paver market with the CP90 platform. It was a watershed moment in Carlson’s history; debuted at CONEXPO, the paver revolution- www.callape.com A Decade of Growth While the concept of a larger, more robust paver was slow to catch on by 2010, the shift in the industry soon came into focus through not only im- [8] Carlson’s platforms have been on the forefront of the industry’s change. “In just over a decade, we have gone from a single platform to, now, seven distinct models, all of them or- ganic platforms designed by Carlson 1.800.210.5923