APE APE December 2019 | Page 26

MARKETING MATTERS “ Create a blueprint. And once you have your blueprint solidified, then you’re ready to move on to timeline. master document. It outlines everything that's going to be on the website and exactly how the site will work. The time invested to build a website is more than just about coding the pages and building the templates. There are other de- liverables that are needed in order to build the website, such as research, text, photos and videos. Time is invested planning pro- gramming features, researching SEO, writ- ing content, taking pictures, and developing videos. So we break everything into little pieces and document it in a long document that is very comprehensive. We list every page, what’s going to be on it and how it will function. That's where it starts. We basically create a blueprint. And once you have your blue- print solidified, then you’re ready to move on to timeline. STEP 3 : Assign a due date to all of it. With our blueprint in hand, we move on to creating timelines. We call our timeline a task calendar. In the task calendar, which is a magical Google Sheet, it outlines the benchmarks and their deliverables in the order they need to be completed. Using the overall project estimate the task calendar assigns an esti- mate for the amount of time it will take to complete the deliverables. Yes, this estimate of time is necessary for every single task. The task calendar also assigns a due date for every single task. In this magic document all you need to do is type in the project start date ” and the due dates for all the tasks as well as the project completion date auto calculate. Recently we found a hack to import items from our task calendar Google Sheet into Google Calendar. With a little bit of extra formatting and a sprinkle of pixie dust all the deliverables are scheduled on our calen- dars. Yes, it is magic. Really this whole step is magic. You can’t just make a huge list of stuff and start checking boxes. You need to physi- cally assign it a due date and put it in a place that you will see it every day. Time blocking on your calendar is the best way to make sure the work gets done. STEP 4: Do the work. The work begins by putting all the CIMLINE 2017-2019 RENTAL RETURNS BOOTH 311 2017-2019 230 DH Rental return, heated hose, engine enclosure, low hours. SKID STEER MOUNTED (SKID STEER MOUNTED ASPHALT ROUTER) Call for Details PLEASE CALL MIKE MULLEN 800-369-0371 • [email protected] www.swanston.com For More Information On This Advertiser Please Visit www.CallAPE.com/e-inquiry www.callape.com For More Information On This Advertiser Please Visit www.CallAPE.com/e-inquiry [26] 1.800.210.5923