MARKETING MATTERS
“
Create a blueprint. And once you have your blueprint solidified, then you’re ready to move on to timeline.
master document. It outlines everything
that's going to be on the website and exactly
how the site will work.
The time invested to build a website is
more than just about coding the pages and
building the templates. There are other de-
liverables that are needed in order to build
the website, such as research, text, photos
and videos. Time is invested planning pro-
gramming features, researching SEO, writ-
ing content, taking pictures, and developing
videos. So we break everything into little
pieces and document it in a long document
that is very comprehensive. We list every
page, what’s going to be on it and how it will
function.
That's where it starts. We basically create
a blueprint. And once you have your blue-
print solidified, then you’re ready to move
on to timeline.
STEP 3 : Assign a due date to all of it.
With our blueprint in hand, we move on
to creating timelines. We call our timeline a
task calendar.
In the task calendar, which is a magical
Google Sheet, it outlines the benchmarks
and their deliverables in the order they need
to be completed. Using the overall project
estimate the task calendar assigns an esti-
mate for the amount of time it will take to
complete the deliverables. Yes, this estimate
of time is necessary for every single task. The
task calendar also assigns a due date for every
single task. In this magic document all you
need to do is type in the project start date
”
and the due dates for all the tasks as well as
the project completion date auto calculate.
Recently we found a hack to import items
from our task calendar Google Sheet into
Google Calendar. With a little bit of extra
formatting and a sprinkle of pixie dust all
the deliverables are scheduled on our calen-
dars.
Yes, it is magic. Really this whole step is
magic. You can’t just make a huge list of stuff
and start checking boxes. You need to physi-
cally assign it a due date and put it in a place
that you will see it every day. Time blocking
on your calendar is the best way to make
sure the work gets done.
STEP 4: Do the work.
The work begins by putting all the
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