APE APE August 2019 | Page 6

COVER STORY Advertorial PITCH BLACK ® WHY PAHs MATTER ith the ever-changing trends, laws and products within our in- dustry, our Pitch Black® family has prided itself on balancing in- novation and consistency for nearly 40 years. But, lately, issues in the industry are hitting much closer to home. This year we want to shed some light on a sub- ject that is rarely talked about until now: Polycyclic Aromatic Hydrocarbons (PAHs), and how they affect our furry family members. This isn’t just business. When it comes to health and safety, we think about our planet, our health and our children. But what about the others that share our homes, like our pets? The question here is, how do PAHs affect our furry friends? Let’s get real about PAHs. Polycyclic Aromatic Hydrocarbons are a byprod- www.callape.com uct of burning carbon to create coal tar, a common ingredient in most sealcoat products. Most people know that ex- posure to the average product formula, while it’s being applied, can be extremely toxic and dangerous. What many people don’t know is the toxicity levels of PAHs and coal tar may not diminish after the product ages. Long-term exposure to these toxins has been proven to cause skin, lung and many other types of can- cers. Now, you may be thinking, I don’t often come in direct contact with pave- ment, how is my family at risk? The risks are higher than you think. We’ve all seen the warnings for pets: don’t leave your dog in a hot car, don’t walk them in the peak heat of the day, don’t walk them on hot sidewalks, etc. But what about the otherwise safe streets? [6] What about the times the pavement is cooled off and you and your furry friend are ready to head out on a walk? Let’s be honest; the toxins coating the streets are the last thing on your mind. You may be all dressed and ready to go, with shoes protecting you from the elements. How- ever, your four-legged friend has nothing to protect it. Most dogs need lots of exer- cise. The longer the walk, the longer their paws are exposed to PAHs. What happens after the walk? Those toxins may be tracked onto your furniture and, in the cases of ex- tra-snuggly pups, into your bed. As your dog licks its paws, it consumes those chem- icals and may further be exposed to poten- tially fatal toxins. PAHs are no small issue. Lab results have shown that the consumption and exposure of Continued on page 8 1.800.210.5923