CONTRACTOR SPOTLIGHT
Continued from page 29
“We just always had that entrepreneurial
spirit in us,” explained McGarvey.
partners said. Menna, who studied
Sports Marketing in college, began mak-
ing videos to highlight their accomplish-
ments. The result was an approach that
successfully paired their social media
savvy with old-school, tried-and-true
networking methods, like trade shows,
direct mail and cold calls.
“You name it, we tried it,” said McGar-
vey.
Mainly, though, the two credited the
staff they’ve hired during their company’s
growth, some of whom had even seen
their videos prior to being hired. After
www.callape.com
all, great marketing only hurts if you ar-
en’t prepared for the business it brings in.
“You have to have the infrastructure to
handle it,” said Menna.
In 2018, they topped their goal of $2
million in revenue by five percent, mark-
ing their best year yet.
Why it Works
For all the marketing know-how and
entrepreneurial fire, one of the biggest
reasons the partnership between Mc-
Garvey and Menna works boils down
to trust. McGarvey explained that while
[32]
many may think going into business
with a childhood friend sounds like an
ideal situation, it’s rare that both parties
are willing to put in similar amounts of
sweat equity.
“If you’re any bit unsure of that, then I
would say don’t risk your friendship and
move onto something else,” said McGar-
vey.
When it works, however, the results
can be impressive. And when that hap-
pens, it doesn’t always feel like work.
“We put our heads together and try to
have fun with it,” said McGarvey.
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