EXPERT ADVICE
asphalt gets harder. But if too much of the oils oxidize out the
pavement becomes brittle and more susceptible to cracking.
Thus, a sealcoat should be applied before that happens.
The experts agree that sealcoating should be viewed as necessary
maintenance for ensuring a paved asphalt surface’s long service life.
The earlier asphalt sealer is applied in the life cycle of the paved
surface the better--followed up with regular recoating.
To those who say that sealcoating is an unnecessary expense,
Dubey stated: “They are ill-informed. The industry has proven
with life-cycle cost analysis research that maintaining asphalt
pavement through regular sealcoating will extend the total life
of the paved surface by three years--based on an average 25-
year life of pavement. The cost of sealcoating is seen as a highly
beneficial cost for preserving an asphalt paved surface.”
For anyone considering entering the sealcoating business,
Purdy said: “The industry can always use more professional
sealcoating contractors. Go first class when you do it. Get the
right equipment and hire good people.”
Rayner added: “I would suggest educating yourself about
what the various sealcoat products and additives are, how they
work and what they can do for your customer. Become cus-
tomer focused, not just bottom line focused, and let profes-
sionalism and reputation build your business.”
Jeff Winke is a business and construction writer based in
Milwaukee, Wis. He can be reached through
[email protected].
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