APE APE August 2019 | Page 18

EXPERT ADVICE asphalt gets harder. But if too much of the oils oxidize out the pavement becomes brittle and more susceptible to cracking. Thus, a sealcoat should be applied before that happens. The experts agree that sealcoating should be viewed as necessary maintenance for ensuring a paved asphalt surface’s long service life. The earlier asphalt sealer is applied in the life cycle of the paved surface the better--followed up with regular recoating. To those who say that sealcoating is an unnecessary expense, Dubey stated: “They are ill-informed. The industry has proven with life-cycle cost analysis research that maintaining asphalt pavement through regular sealcoating will extend the total life of the paved surface by three years--based on an average 25- year life of pavement. The cost of sealcoating is seen as a highly beneficial cost for preserving an asphalt paved surface.” For anyone considering entering the sealcoating business, Purdy said: “The industry can always use more professional sealcoating contractors. Go first class when you do it. Get the right equipment and hire good people.” Rayner added: “I would suggest educating yourself about what the various sealcoat products and additives are, how they work and what they can do for your customer. Become cus- tomer focused, not just bottom line focused, and let profes- sionalism and reputation build your business.” Jeff Winke is a business and construction writer based in Milwaukee, Wis. He can be reached through [email protected]. For More Information On This Advertiser Please Visit www.CallAPE.com/e-inquiry www.callape.com [18] 1.800.210.5923