MARKETING MATTERS
Do you need a cookie
notification on your site?
First, what are cookies?
N
o, unfortunately I’m not talking
about little sugary nuggets of baked
goodness. The cookies in question
are internet or web cookies. They are
secure ways for browsers and servers to talk
back and forth. They are used to adjust your
user experience, track user behaviors, and
target ads. They were developed in 1994 by
Netscape to make shopping carts for e-com-
merce stores possible.
There are currently three initiatives push-
www.callape.com
ing for opt-in cookie compliance: The
EU, General Data Protection Regulation
(GDPR), and E Privacy Regulation, as well
as the California Consumer Privacy Act
(CCPA) based in the state of California. All
three classify web cookies as unique identi-
fiers considered to be personal information.
While a cookie doesn’t share your actual
personal information, it does track how you
use a website, which helps marketers and
business owners place users into groups and
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identify common behavior patterns.
How do you know if your site uses cookies?
Here are some tell-tale signs your site uses
cookies.
If…
• You have a WordPress site, which is like
35% of the web if your website was profes-
sionally built in the last 10 years, it’s likely
on WordPress. Not sure? Go to BuiltWith.
com — it’ll tell you.
1.800.210.5923