COVER STORY
All
Pavement
Is UNIQUE
Advertorial
Prolong the life of pavements and make
taxpayers' dollars go farther utilizing
UNIQUE's eco-friendly asphalt emulsion
solutions that reduce greenhouse
emissions and are free of coal tar.
Excellence Doesn’t End With Pothole Repairs: UNIQUE Paving
Materials Unveils New Solutions for Your Maintenance Plan
I
magine a summer so hot the rub-
ber on your shoes melts to the as-
phalt and your skin prickles in the
heat. Just a few months later,
sub-zero winter winds whip at your
face while snow and ice blanket every-
thing in white.
Wide sways in extreme weather like
this aren’t uncommon in regions across
the nation. While mankind has adapt-
ed to survive in either climate, our
roadways still struggle to stand up to
the elements. Heavy rain, ice, snow-
plows, ultraviolet rays – they all threat-
en the structural integrity of concrete
and asphalt pavement, and in different
ways. The results, however, are simi-
lar: potholes, cracks and headaches for
maintenance crews.
www.callape.com
In other words, not all potholes are
created equally – so why should their
repair solutions?
To permanently tackle potholes and
fix pesky pavement issues, UNIQUE
Paving Materials is perfecting the sci-
ence behind asphalt and concrete re-
pairs. According to President Michael
Pemberton, investing in high-quality,
laboratory-tested repair products is the
smartest thing you can do to achieve
success with your pavement mainte-
nance plan.
“Different pavements require differ-
ent formulas,” said Pemberton. “We
focus on giving people reliable solu-
tions to a wide variety of pavement
problems in lieu of costly re-repairs.”
[6]
A Coffee Can and a Welding Rod
At UNIQUE, quality products and
reliable service go hand in hand. After
refining his expertise in the pavement
industry for nearly 20 years, Tom Le-
tizia Sr., dreamed of launching a fam-
ily-owned business devoted to premi-
um products and superior customer
service.
Letizia opened UNIQUE Paving
Materials in 1959 and began experi-
menting with aggregate and additives.
He mixed his first batches in a coffee
can with a welding rod until he for-
mulated a permanent pothole solution
that could be applied during the cold
winter months in Cleveland, Ohio.
The result? Letizia’s mixture, now
known as UPM Cold Mix Permanent
1.800.210.5923