INDUSTRY NEWS
Free for All
Stencil Plus is showing
how free stencils can
turn big profits
J
eff Romszewicz, founder
and President of Stencil
Plus in Charleston, S.C.,
learned everything he
needed to know about entre-
preneurialism in elementary
school – but he wasn’t in class.
The legend goes like this:
One day, as an enterpris-
ing youngster growing up in
Michigan, he noticed his class-
mates’ pencil supply wasn’t
meeting their daily demand.
Romszewicz saw that not only
could he help his fellow stu-
dents, he could actually turn
a profit at the same time. In
a matter of days he became
the student body’s one-stop
shop for pencils. It was there,
during recess and lunch peri-
od, an entrepreneur was born.
Though he’s moved on from
black-market pencil dealing
to open several successful
businesses, Romszewicz said
his overall aspiration hasn’t
changed much since those ear-
ly days.
“The goal,” said Romszewicz,
“has always been to establish
long-lasting relationships with
our clients by catering to their
individual needs.”
From Pencils to Stencils
Romszewicz first recognized
the need for worksite stencils
while working in asphalt and
www.callape.com
sealcoating. Finding the sten-
cils he needed to complete
various striping and pavement
marking projects was a con-
stant obstacle. Seeing the need
in his marketplace for custom
stencils, Romszewicz found-
ed Stencil Plus in 2018. His
vision for Stencil Plus was to
cater to contractors like him
who needed stencils at a com-
petitive price from a quick, re-
liable vendor.
In the two years since, Sten-
cil Plus has become one of the
largest stencil suppliers in the
southeast. With a fully staffed
design team and cutting-edge
CNC machines, Romszewicz
and his crew have earned a
reputation for tailoring com-
plex design solutions to precise
specifications for jobs of all siz-
es. The company also offers a
menu of pre-designed stencils
for everything from basketball
courts to handicap-accessible
parking spots.
“We believe in providing
outstanding customer service
and delivering high quality
products to our clients at com-
petitive industry pricing,” said
Romszewicz. “That’s what sets
us apart in this industry, and
that’s the secret to our success.”
Why Free Logo Stencils?
Despite the success, Romsze-
wicz hasn’t lost sight of the oth-
er element of entrepreneurship
that he fell in love with during
those early days – helping oth-
ers solve a problem. That, he
said, is why Stencil Plus offers
free logo stencils to its custom-
ers.
The idea took form during
Romszewicz’s first week of
owning his asphalt and paving
business in 2016. While the
first few weeks are tough for
any new business, Romsze-
wicz’s experience was almost
insurmountable;
following
just his third day of operation,
thieves broke into his building
in the middle of the night and
stole most of his equipment.
While his business eventually
recovered, Romszewicz said it
was a harrowing setback. The
experience, in turn, taught
him that branded equipment
stands a better chance of being
recovered following a theft.
It was at that moment, said
Romszewicz, that he had a big
idea: to brand every piece of
equipment – for free. Romsze-
wicz said the hardship he suf-
fered motivated him to help
others avoid the same pitfall.
“That’s why we are commit-
ted to providing free compa-
ny logo stencils to our clients,
so they can easily brand their
equipment,” Romszewicz said.
[46]
“If we can save someone else
the headache I experienced
with something as simple as a
company logo stencil, I believe
we are positively impacting the
industry and taking things to
the next level.”
A Step Above the Rest
Romszewicz said while the free
logo stencils have helped es-
tablish his company as a trust-
worthy partner in the market,
the real differentiator has been
the same solution-driven ap-
proach he developed way back
in elementary school.
“We believe the best way to
earn your business is through
upholding our core values of
trust and transparency,” said
Romszewicz. “We do so by
providing our clients with
consistent, quality service and
products.”
That, as Romszewicz has
learned, is always in demand.
To learn more, visit StencilPlus.
com; email sales@stencilplus.
com or call 1-877-372-6055
1.800.210.5923