INDUSTRY NEWS
It utilizes the AR55’s patented venting
features and, best of all, David claims
the sturdy and simple design is a perfect
match for the
“Cookie Box”.
“The advantages of the AR55’s burner
system were so obvious that I had to de-
velop a line of crack sealant melters and
applicators,” said the elder Price. “This
has been desperately needed for a long
time.”
Many companies, like Ted’s, have opt-
ed to convert their current equipment
with Soft Heat’s retrofit kits, which
David said is a great way to make the
less-efficient older equipment more
profitable. He also said the SH-MA10
melter outperforms torch-fired units
by melting material in half the time --
while using a fraction of the propane.
The new design takes care of the age-
old problem of torch blow-outs while
creating levels of reliability and in-field
serviceability that are unmatched.
“Most melters are burning some per-
centage of the material they melt when
a flame directly contacts the steel,”
explained David. “The infrared heat
source produces an even temperature
across the entire burner face while no
flame ever contacts steel. This is why we
named the company Soft Heat Manu-
facturing.”
The biggest benefit
Since his early days in this business
David has continually obsessed with
finding ways to supplement hard work
with better tools and equipment. His
path has ultimately led him to 23 years
of supplying materials, tools and advice
to contractors in the Midwest.
In that time, however, the pavement
maintenance business has become a
competitive market where promises of
hard work and a willingness to do a
dirty job are no longer enough to secure
a contract. “Today, customers want a
one-stop-shop, and the contractors who
are able to adapt and efficiently provide
complete service within their own abil-
ities are winning the day”, explained
Ted.
“The larger 30 and 55 gallon melters
are posting far superior performance
numbers than our conventional burner
units,” said Ted. “We are competitive
on commercial work now and have cut
man hours in half.
As for asphalt repairs, “We don’t have
to become a paving company to ser-
vice our customers properly and winter
patching with permanent hot asphalt is
now possible. It is a whole new revenue
stream for this business”.
Their insightful sales representative
Ben Cotten puts it like this “a successful
business is not measured in its ability
to just keep up – it must be allowed to
expand its marketplace through inno-
vative solutions– in such a competitive
environment, real solutions are rare.
Soft Heat is providing its customers a
clear competitive advantage”.
For More Information please visit
www.softheatmfg.com
or email [email protected].
Over 40 years of experience
manufacturing hydraulic spray
equipment.
888-925-7029
Sarasota, Florida
For More Information On This Advertiser Please Visit www.CallAPE.com/e-inquiry
www.callape.com
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1.800.210.5923