APD Annual Report - 2020 Annual Report APD Annual Report - 2020 Annual Report | Page 49

Media Office

The Media Office is responsible for the dissemination of public information and important news . The unit utilizes social networking sites , print publications , community meetings , and a website to keep citizens connected .
The unit is comprised of a lieutenant , sergeant , and three communication professionals . The commander of the unit , Lt . Christopher Cook , is a leader in the field of public information and serves as the Vice President of the National Information Officers Association , the Chair of the Major Cities Chiefs Association – Public Information Officers Committee , and Regional Vice Chair for the International Association of Chiefs of Police – PIO Section . Officer Jesse Minton serves as Board Member for North Texas PIO Group . All team members are members of the Texas
Association of Municipal Information Officers , National Information Officers Association , and the North Texas PIO Group .
The department utilizes social media to humanize officers and keep citizens connected . In 2020 , Facebook content and videos resulted in 16,701,705 impressions and post clicks coupled with 446,063 reactions . Videos created by the unit and embedded into Facebook resulted in 822,700 views . The department also posts videos on its YouTube channel . The three most visited webpages include the hompage , active call listing which displays current calls that officers are working , and a public reports page containing several important documents .
SOCIAL MEDIA
Jan . 1 , 2020
Dec . 31 , 2020
Facebook
115,211
120,565
Twitter
127,123
127,335
YouTube
2,928,062
3,061,126
NextDoor
80,876
94,302
Instagram
1,641
2,870
Website Pageviews
1
1,042,794
Arlington , Texas Police Department |

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