Community Connections
Facebook
Fans: 103,617 | Total Reach: 32,750,991
Facebook Video Performance: 1.6 million views
Demographics: 56% Female | 44% Male
Twitter
Followers: 116,174 | Total Reach: 10,237,618
Total Tweets Posted: 1,090
Demographics: 55% Male | 45% Female
Media Office
The department
reaches the community
through newsletters,
social media, meetings,
and old-fashioned face-
to-face contacts.
The On Call
newsletter is published
monthly and highlights
activities and initiatives
that are occurring
throughout the
department. This
newsletter can be found
on Facebook, Twitter,
and the department’s
website.
Facebook is primarily
used to highlight
the great work and
community connections
that are captured by
unit segments. The
department reached
32,750,991 people
through posts and videos
on Facebook. Total fans
grew to over 103,617. The
Media Office published
644 posts from January to
December. The biggest
post of the year was
Join our Conversation 24/7/365
facebook.com/arlingtonpolice
twitter.com/arlingtonpd and twitter.com/arlingtonchief
youtube.com/arlingtonpolicemedia
NIXLE – Text “FollowAPD” to 888777
POLICE
START CHAT
Live Chat at www.arlingtonpd.org
Next Door
www.arlingtonpd.org
22
a whopping 36.3%
jump over 2016. The
department tweeted
1,090 times and
responded to 8,307
Corporal Elise Bowden
being released from the
hospital reaching 653,076
people. Facebook videos
captured 1,600,000 views.
The primary age
group of followers on
Facebook is in the 25-34
age category (25.7%)
followed by 35-44 age
category (22.2%). The
department has more
female followers versus
males (56% vs. 44%).
Twitter is primarily
used to publish instant
public safety information
and support the
department’s strategic
goals. Twitter reached
10,237,618 citizens in
2017. Total followers
increased to 116,174,
Annual Report 2017
comments. The largest
tweet of the year was a
post about responding
to Houston to assist
First Responders after
Hurricane Harvey
reaching 1,528,249 and
containing 547 replies.
The primary age
group of followers on
Twitter is in the 35-44
age category (31.6%)
followed closely by the
25-34 age category
(29%). The department
has more male followers
as compared to females
(55% vs. 45%).