APD Annual Reports - 2017 Annual Report | Page 22

Community Connections Facebook Fans: 103,617 | Total Reach: 32,750,991 Facebook Video Performance: 1.6 million views Demographics: 56% Female | 44% Male Twitter Followers: 116,174 | Total Reach: 10,237,618 Total Tweets Posted: 1,090 Demographics: 55% Male | 45% Female Media Office The department reaches the community through newsletters, social media, meetings, and old-fashioned face- to-face contacts. The On Call newsletter is published monthly and highlights activities and initiatives that are occurring throughout the department. This newsletter can be found on Facebook, Twitter, and the department’s website. Facebook is primarily used to highlight the great work and community connections that are captured by unit segments. The department reached 32,750,991 people through posts and videos on Facebook. Total fans grew to over 103,617. The Media Office published 644 posts from January to December. The biggest post of the year was Join our Conversation 24/7/365 facebook.com/arlingtonpolice twitter.com/arlingtonpd and twitter.com/arlingtonchief youtube.com/arlingtonpolicemedia NIXLE – Text “FollowAPD” to 888777 POLICE START CHAT Live Chat at www.arlingtonpd.org Next Door www.arlingtonpd.org 22 a whopping 36.3% jump over 2016. The department tweeted 1,090 times and responded to 8,307 Corporal Elise Bowden being released from the hospital reaching 653,076 people. Facebook videos captured 1,600,000 views. The primary age group of followers on Facebook is in the 25-34 age category (25.7%) followed by 35-44 age category (22.2%). The department has more female followers versus males (56% vs. 44%). Twitter is primarily used to publish instant public safety information and support the department’s strategic goals. Twitter reached 10,237,618 citizens in 2017. Total followers increased to 116,174, Annual Report 2017 comments. The largest tweet of the year was a post about responding to Houston to assist First Responders after Hurricane Harvey reaching 1,528,249 and containing 547 replies. The primary age group of followers on Twitter is in the 35-44 age category (31.6%) followed closely by the 25-34 age category (29%). The department has more male followers as compared to females (55% vs. 45%).